Multi-modal generative AI is transforming ADAS with compute-heavy LLMs, driving demand for HBM and memory safety to enable smarter, more human-like, and safer automotive navigation.

Part 1 of a series: Once tech followers, vehicles now lead the charge in advanced memory and storage, reshaping semiconductors with demands for speed, security, and software-defined performance.

Financial incentives and future legislation are pushing EV adoption, but advanced power electronics and battery technologies are crucial to addressing range anxiety and driving broader acceptance.

In this blog, Robert Bielby explains how engineers leverage redundancy, decomposition, and fault detection to certify standard components for advanced safety compliance at the system level.

Ensuring vehicle safety requires rigorous design, but failures still happen. This blog dives into FuSa random fault coverage, breaking down ASIL metrics, failure rates, and how safety mechanisms work.

With ever-increasing demands for data, cars of the future have been dubbed data centers on wheels. But will they become LLMs on wheels? Learn why Automotive Expert Robert Bielby thinks so.

In this blog post, automotive expert Robert Bielby shares the vehicle trends he expects to see moving into 2025 and beyond and presents a helpful framework for anticipating these shifts.

In this blog, Robert Bielby explores the critical role of cybersecurity in keeping modern vehicles safe. He dives into potential points of attack and the industry standards meant to keep bad actors out.

This special In the Arena episode features co-host Robert Bielby and Emobi CEO Lin Sun Fa as they dive into EV security, advanced charging tech, and the future of automotive innovation.

Automotive expert Robert Bielby explores the trend of bringing high-end audio into cars, from luxury sound systems to tech like Separated Sound Zone, reshaping the in-car audio experience.

Robert Bielby explains Software-Defined Vehicles and their promise to revolutionize the auto industry, enabling personalized features, Over-the-Air (OTA) updates, and new revenue streams for automakers.

Robert Bielby explains the automotive industry's shift from distributed to centralized E/E architecture. As vehicles become more like data centers on wheels, this evolution will reduce wiring complexity and improve efficiency and reliability.

Automotive expert Robert Bielby discusses how increased vehicle autonomy raises the focus on automotive functional safety, driven by ISO standards. He covers ASIL levels, system complexity, and more.

Automotive expert Robert Bielby compares Convolutional Neural Networks and Vision Transformers in self-driving cars, discussing tradeoffs between the need for training data and accuracy, as well as the emergence of hybrid models.

Autonomous vehicles reduce accidents by using sensor fusion (cameras, radar, LIDAR) for better perception. Advances in AI, including CNNs and vision transformers, will enhance safety and performance.

Robert Bielby discusses the impact of Level 3 ADAS on automotive chip technology, highlighting the need for new system-level architectures and advanced SoCs to handle diverse workloads. He explores the adoption of chiplet technology, which offers efficiency and cost benefits over traditional monolithic solutions.

Discover how Advanced Driver Assistance Systems (ADAS) are transforming the automotive industry. From Level 0 to Level 5, learn about the different ADAS levels and their impact on driving safety. See why ADAS features are becoming a top priority for car buyers and how they're making our roads safer and driving smarter.

TechArena innovation blogger Robert Bielby kicks off his content series on how the automotive sector is being disrupted by technology.