Roy Chua

Roy Chua is founder and principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral’s research arm. Roy was previously co-founder at SDxCentral where he ran both the research and product teams. Roy was formerly a management consultant working with both Fortune 500 and startup technology companies on go-to-market and product consulting. As an early proponent of the software-defined infrastructure movement, Roy is a frequent speaker at events in the telco and cloud space and a regular contributor to leading technology publications. A graduate of UC Berkeley’s electrical engineering and computer science program and MIT’s Sloan School of Business, Roy has 20+ years of experience in telco and enterprise cloud computing, networking and security, including founding several Silicon Valley startups.